:root{--bg: #f0f0f0;--text: #151515;--muted: rgba(21, 21, 21, .6);--secondary: rgba(21, 21, 21, .8);--line: #cccccc;--line-soft: rgba(21, 21, 21, .1);--font-number: "Roboto Mono", ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;--content: 1200px;--gutter: 48px;--grid-gap: 24px;--desktop-column: 180px;--s-1: 8px;--s-2: 16px;--s-3: 24px;--s-4: 32px;--s-5: 48px;--s-6: 80px;--s-7: 128px;--s-8: 160px}@font-face{font-family:Inter;src:url(/fonts/Inter-Regular.ttf) format("truetype");font-weight:400;font-style:normal;font-display:swap}@font-face{font-family:Inter;src:url(/fonts/Inter-Medium.ttf) format("truetype");font-weight:500;font-style:normal;font-display:swap}@font-face{font-family:Inter;src:url(/fonts/Inter-SemiBold.ttf) format("truetype");font-weight:600;font-style:normal;font-display:swap}@font-face{font-family:Inter;src:url(/fonts/Inter-Bold.ttf) format("truetype");font-weight:700;font-style:normal;font-display:swap}*{box-sizing:border-box}html{scroll-behavior:smooth;min-height:100%}body{display:flex;flex-direction:column;min-height:100vh;margin:0;background:var(--bg);color:var(--text);font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,Segoe UI,sans-serif;font-weight:400;text-rendering:optimizeLegibility;-webkit-font-smoothing:antialiased}main{display:flex;flex:1 0 auto;flex-direction:column}a{color:inherit;text-decoration:none}a:focus-visible{outline:2px solid var(--text);outline-offset:4px}button,input,textarea,select{font:inherit}img{display:block;max-width:100%}.skip-link{position:fixed;left:16px;top:16px;z-index:100;padding:10px 12px;background:var(--text);color:var(--bg);transform:translateY(-150%)}.skip-link:focus{transform:translateY(0)}.page-container,.site-grid{width:min(calc(100% - (2 * var(--gutter))),var(--content));margin-inline:auto}.site-grid{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:var(--grid-gap)}.grid-1-2{grid-column:1 / span 2}.grid-1-4{grid-column:1 / span 4}.grid-2-3{grid-column:2 / span 2}.grid-2-4{grid-column:2 / span 3}.grid-2-5{grid-column:2 / span 4}.grid-2-6{grid-column:2 / span 5}.grid-2-7{grid-column:2 / span 6}.grid-2-8{grid-column:2 / span 7}.grid-2-9{grid-column:2 / span 8}.grid-2-10{grid-column:2 / span 9}.grid-2-11{grid-column:2 / span 10}.grid-2-12{grid-column:2 / span 11}.grid-3-4{grid-column:3 / span 2}.grid-3-5{grid-column:3 / span 3}.grid-3-6{grid-column:3 / span 4}.grid-3-7{grid-column:3 / span 5}.grid-3-9{grid-column:3 / span 7}.grid-3-10{grid-column:3 / span 8}.grid-4-7{grid-column:4 / span 4}.grid-5-7{grid-column:5 / span 3}.grid-5-8{grid-column:5 / span 4}.grid-7-10{grid-column:7 / span 4}.grid-7-11{grid-column:7 / span 5}.grid-8-10{grid-column:8 / span 3}.grid-8-11{grid-column:8 / span 4}.grid-8-12{grid-column:8 / span 5}.grid-9-12{grid-column:9 / span 4}.grid-1-7{grid-column:1 / span 7}.grid-1-12{grid-column:1 / span 12}.section-shell{padding-block:var(--s-8)}.section-kicker{margin:0;color:var(--muted);font-size:18px;line-height:28px}.eyebrow{margin:0;color:var(--muted);font:400 18px/24px var(--font-number);text-transform:uppercase;letter-spacing:-.01em}h1,h2,h3,p{margin-top:0}h1,h2,h3{font-weight:400;letter-spacing:-.04em;font-feature-settings:"cv01" 1}h2{font-size:32px;line-height:42px}.site-header{padding-top:24px}.site-header__inner{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:var(--grid-gap);align-items:center;min-height:33px;width:min(calc(100% - (2 * var(--gutter))),var(--content));margin-inline:auto}.brand-mark{grid-column:3 / span 2;font:500 18px/18px ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;text-transform:uppercase;letter-spacing:.01em}.site-header nav{grid-column:10 / span 3;display:flex;justify-content:flex-end;gap:24px}.site-header nav a{font-size:18px;line-height:28px;color:var(--secondary)}.home-hero{padding-top:200px;padding-bottom:200px}.home-hero__grid{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:var(--grid-gap);width:min(calc(100% - (2 * var(--gutter))),var(--content));margin-inline:auto}.home-hero__eyebrow{grid-column:3 / span 3;margin:0 0 10px;color:#15151580;font:400 16px/21px Roboto Mono,ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;text-transform:uppercase;letter-spacing:-.01em}.home-hero__title{grid-column:3 / span 9;margin:0;font-size:48px;line-height:58px;font-weight:500;letter-spacing:-.005em;color:#151515}.home-hero__lede{grid-column:3 / span 5;margin:32px 0 0;font-size:18px;line-height:28px;font-weight:400;color:#151515cc}.home-work{padding-top:0}.home-work .site-grid{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:var(--grid-gap);width:min(calc(100% - (2 * var(--gutter))),var(--content));margin-inline:auto}.home-work .section-kicker{grid-column:1 / span 2;margin-top:0;padding-block:18px}.home-project-list{grid-column:3 / span 9;display:flex;flex-direction:column;width:100%}.home-project{display:grid;grid-template-columns:40px minmax(0,1fr) 160px 24px;gap:16px;align-items:center;padding-block:18px;border-top:1px solid var(--line)}.home-project:last-child{border-bottom:1px solid var(--line)}.home-project__number{color:var(--muted);font:400 16px/20px var(--font-number)}.home-project__title{font-size:24px;font-weight:500;letter-spacing:-.02em}.home-project__category{color:var(--secondary);font-size:16px}.home-about{padding-top:0;padding-bottom:0}.home-about__grid{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:var(--grid-gap);align-items:center}.home-about__label{grid-column:1 / span 2;align-self:center}.home-about__figure{grid-column:3 / span 3;margin:0;width:100%;height:100%;align-self:stretch;background:linear-gradient(163.89deg,#8a8a8a -.04%,#ccc 95.92%);border:1.5px solid rgba(21,21,21,.04);overflow:hidden}.home-about__figure img{display:block;width:100%;height:100%;object-fit:cover;object-position:center center}.home-about__copy{grid-column:7 / span 5;display:flex;flex-direction:column;gap:16px;padding:48px 24px}.home-about__copy p{margin:0;color:#151515cc;font-size:18px;line-height:28px}.case-nav{padding-block:160px}.case-nav__grid{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:var(--grid-gap)}.case-nav__item{grid-column:span 2;display:grid;gap:0;padding-right:12px;color:var(--muted)}.case-nav__item:nth-child(1){grid-column:3 / span 2}.case-nav__item:nth-child(2){grid-column:5 / span 2}.case-nav__item:nth-child(3){grid-column:7 / span 2}.case-nav__item.is-active{color:var(--text)}.case-nav__rule{height:1px;width:100%;margin-bottom:16px;background:var(--line)}.case-nav__item.is-active .case-nav__rule{background:#4d4d4d}.case-nav__number{margin-bottom:10px;font:400 18px/24px var(--font-number)}.case-nav__meta{display:grid;gap:2px}.case-nav__title{font-size:18px;line-height:28px;font-weight:500;letter-spacing:-.02em}.case-nav__category{font-size:14px;line-height:20px}.case-header{padding-top:0;padding-bottom:48px}.case-header__title{position:relative;display:grid;grid-template-columns:minmax(0,1fr) auto;align-items:flex-start;gap:clamp(16px,2vw,32px);width:100%;grid-column:1 / -1}.case-header__left{display:flex;align-items:flex-start;gap:40px;min-width:0}.case-header__title h1{flex:0 1 auto;min-width:0;margin:0;font-size:clamp(72px,10vw,128px);line-height:.82;font-weight:400;letter-spacing:-.045em;text-transform:uppercase}.case-header__preview{align-self:flex-start;padding-top:2px;color:#15151575;font:300 12px/1 var(--font-number);letter-spacing:.14em;text-transform:uppercase;text-align:right;white-space:nowrap}.case-header__number{justify-self:end;align-self:flex-start;font:400 18px/1 var(--font-number);text-align:right}.project-meta{padding-top:0;padding-bottom:128px}.project-meta__grid{padding-top:48px;border-top:1px solid var(--line)}.meta-block{padding-right:24px}.meta-label{margin-bottom:24px;color:var(--muted);font-size:18px;line-height:28px}.meta-value{margin:0;max-width:360px;font-size:18px;line-height:28px}.meta-value--mono{font:400 17px/28px var(--font-number);text-transform:uppercase}.case-section{padding-block:64px}.case-section--hero{padding-top:0}.case-section--hero .case-figure,.grid-1-12{grid-column:1 / -1}.case-section--hero .case-figure{height:790px;margin:0;overflow:hidden;background:#e5e5ea;align-self:start}.case-section--hero .case-figure img{width:100%;height:100%;object-fit:cover;object-position:top}.case-figure{margin:0;overflow:hidden;background:#e5e5ea}.case-figure img{width:100%;height:auto}.case-figure figcaption{padding-top:12px;color:var(--muted);font-size:14px;line-height:20px}.case-intro{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:var(--grid-gap);grid-column:1 / -1;padding-top:32px}.case-intro .section-kicker{grid-column:1 / span 2;margin:0}.case-intro .case-lead{grid-column:3 / span 7}.case-lead h2,.case-copy h2,.case-closing h2{margin:0 0 24px;font-size:32px;line-height:42px}.case-lead p,.case-copy p,.case-closing p{margin:0;color:var(--secondary);font-size:18px;line-height:28px}.case-subheading{margin:0 0 24px;font-size:32px;line-height:42px}.case-subheading--decisions{grid-column:3 / span 4;margin-bottom:24px}.case-decisions{grid-column:3 / span 8}.case-section--communication,.case-section--conversion,.case-section--brand,.case-section--decisions,.case-section--registration{align-items:start}.case-copy--communication,.case-copy--conversion,.case-copy--brand,.case-copy--registration{align-self:start;padding-right:24px}.case-figure--communication,.case-figure--conversion,.case-figure--brand,.case-figure--registration{margin:0;min-height:100%;align-self:start}.case-figure--communication{grid-column:8 / span 5}.case-figure--conversion{grid-column:3 / span 4}.case-copy--conversion{grid-column:7 / span 5}.case-copy--brand{grid-column:3 / span 4}.case-figure--brand{grid-column:7 / span 4}.case-copy--registration{grid-column:3 / span 4}.case-figure--registration{grid-column:7 / span 4}.decision-list{margin-top:32px}.case-decisions .decision-list{margin-top:0}.decision-card{display:grid;grid-template-columns:40px minmax(0,1fr);gap:16px;padding-block:24px;border-top:1px solid var(--line)}.decision-card:last-child{border-bottom:1px solid var(--line)}.decision-card__number{width:fit-content;color:var(--muted);font:400 18px/28px var(--font-number)}.decision-card h3{margin-bottom:12px;font-size:18px;line-height:28px;font-weight:500}.decision-card p{margin:0;color:var(--secondary);font-size:14px;line-height:20px;max-width:520px}.case-closing{padding-top:160px;padding-bottom:0}.case-closing h2{margin:0;font-size:32px;line-height:42px}.case-closing p{margin:0;color:var(--secondary);font-size:18px;line-height:28px}.next-case{padding-top:0;padding-bottom:96px}.next-case__card{padding:24px 0;border-top:1px solid var(--line)}.next-case__card span{display:block;margin-bottom:24px}.next-case__card strong{display:block;margin-bottom:8px;font-size:18px;line-height:28px;font-weight:500}.next-case__card small{color:var(--muted);font-size:14px;line-height:20px}.site-contact{margin-top:auto;padding-block:160px}.contact-links{display:flex;flex-wrap:nowrap;align-items:baseline;gap:16px;font-size:18px;line-height:28px}.contact-links a{text-decoration:underline;text-underline-offset:3px;white-space:nowrap}.contact-page__intro h1{font-size:56px;line-height:1.02;margin-bottom:24px}.contact-page__intro p{max-width:588px;font-size:24px;line-height:34px}.scroll-top{display:inline-flex;align-items:center;gap:6px;position:fixed;left:50%;bottom:84px;z-index:20;border:0;padding:12px 18px 10px;background:transparent;color:#ffffffe6;font:500 12px/18px ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;text-transform:uppercase;letter-spacing:.12em;cursor:pointer;transform:translate(-50%,26px);opacity:0;visibility:hidden;pointer-events:none;filter:blur(3px);mix-blend-mode:exclusion;will-change:transform,opacity,filter;transition:opacity .64s cubic-bezier(.22,1,.36,1),transform .84s cubic-bezier(.22,1,.36,1),filter .64s cubic-bezier(.22,1,.36,1),visibility 0ms linear .64s}.scroll-top.is-visible{opacity:1;visibility:visible;pointer-events:auto;filter:blur(0);transform:translate(-50%);transition:opacity .64s cubic-bezier(.22,1,.36,1),transform .84s cubic-bezier(.22,1,.36,1),filter .64s cubic-bezier(.22,1,.36,1),visibility 0ms linear 0ms}.scroll-top:hover{opacity:.82}.site-footer{padding-bottom:24px}.site-footer__line{border-top:1px solid var(--line-soft)}.site-footer__meta{display:flex;justify-content:space-between;gap:24px;padding-top:24px;color:var(--muted);font-size:14px;line-height:18px;text-transform:uppercase}.site-footer__meta span:last-child{font-family:var(--font-number)}@media(max-width:980px){:root{--gutter: 32px}.home-hero,.case-header{padding-top:112px}.case-section{padding-block:48px}.section-shell{padding-block:96px}.project-meta{padding-bottom:96px}.site-contact{padding-block:96px}}@media(max-width:720px){:root{--gutter: 20px}.site-header{padding-top:20px}.site-header__inner{display:flex;justify-content:space-between;align-items:center}.brand-mark,.site-header nav{grid-column:auto}.site-header nav{gap:16px}.site-header nav a,.section-kicker{font-size:16px;line-height:24px}.site-grid{display:block}.grid-1-2,.grid-2-3,.grid-2-4,.grid-2-5,.grid-2-6,.grid-2-7,.grid-3-5,.grid-4-7,.grid-5-7,.grid-1-7,.grid-3-4{grid-column:auto}.section-shell{padding-block:72px}.home-hero__grid{display:block}.home-hero__eyebrow,.home-hero__title,.home-hero__lede{grid-column:auto}.home-hero{padding-top:96px;padding-bottom:88px}.home-hero__title{margin-top:32px;margin-bottom:32px;font-size:52px;line-height:.96}.home-hero__lede{font-size:20px;line-height:30px}.home-work .site-grid{display:block}.home-work .section-kicker,.home-project-list{grid-column:auto}.home-project-list{margin-top:48px}.home-project{grid-template-columns:40px minmax(0,1fr) 20px;gap:12px}.home-project__category{grid-column:2;font-size:14px}.home-project>span:last-child{grid-column:3;grid-row:1 / span 2}.home-about__grid{display:block}.home-about__label,.home-about__figure,.home-about__copy{grid-column:auto}.home-about__figure{min-height:0;margin-top:32px}.home-about__copy{padding:0;margin-top:28px}.case-nav__grid{display:flex;overflow-x:auto;gap:20px;padding-bottom:4px;scrollbar-width:none}.case-nav__grid::-webkit-scrollbar{display:none}.case-nav__item{min-width:150px}.case-header{padding-top:96px;padding-bottom:56px}.case-header__title{gap:12px}.case-header__left{flex-wrap:wrap;gap:12px}.case-header__title h1{font-size:68px}.case-header__number{font-size:16px}.project-meta{padding-bottom:72px}.project-meta__grid{padding-top:32px}.meta-block+.meta-block{margin-top:32px}.meta-label{margin-bottom:12px;font-size:16px;line-height:24px}.meta-value,.meta-value--mono{font-size:16px;line-height:25px}.case-section{padding-block:36px}.case-intro .section-kicker{margin-bottom:32px}.case-lead h2,.case-copy h2,.case-closing h2{font-size:28px;line-height:36px}.case-lead p,.case-copy p,.case-closing p{font-size:17px;line-height:27px}.case-copy{margin-bottom:32px}.case-figure{margin-top:28px}.decision-list{margin-top:24px}.decision-card{grid-template-columns:32px minmax(0,1fr)}.case-closing{padding-block:96px}.case-closing h2{margin-bottom:32px}.next-case{padding-bottom:72px}.next-case__card{margin-top:32px}.site-contact{padding-block:96px}.contact-links{flex-wrap:wrap;margin-top:28px}.site-footer__meta{justify-content:space-between;gap:12px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.scroll-top{transition:none;transform:translate(-50%);opacity:1;visibility:visible;pointer-events:auto}}.astro-route-announcer{position:absolute;left:0;top:0;clip:rect(0 0 0 0);clip-path:inset(50%);overflow:hidden;white-space:nowrap;width:1px;height:1px}